Yum’s Journey in building iconic brands to serve Thai values.
Global corporations which market brands across multiple cultures and geographies are always challenged to express the philosophy of their brands while creating relevance in a local market context. The true test whether global brands which are textbook examples of being iconic in their country origin can truly become iconic in the truest sense in the global market place is always a topic for case studies and discussion by marketing academics.
Milind Pant, Managing Director of Yum Restaurants International (Thailand) Co. Ltd. will personally take us through the journey of Yum in Thailand so far, and their vision of building ‘Yum Thailand Dynasty 2020’. We will get a rare insight into the world of brand KFC, its values and how it has built a deep relationship with the Thai community.
Finally, in this generous and exclusive expose for the Amcham members, Milind will share the strategy which drives the ability to build iconic retail brands – one which encompasses and involves the entire organization on being focused on empowering the retail outlet managers to build the ‘sanook’ family culture in the stores.
A Marketing Committee speaker event that is not to be missed.
Member Cost: THB 900.00
Date: 28 August, 2012 at 18:30
