The ubiquity of mobile and the rapid growth of Smartphones have had a huge impact on the way consumers behave. From web browsing and mobile commerce, to social networking and location-based services, people are engaging with an ever-increasing range of services on their phone. As the most multi-dimensional channel available to marketers, mobile is enabling interaction with consumers on a personal level, offering new forms of engagement and rewards, while providing retailers and brands with valuable data and digital advertising opportunities. With global mobile penetration at 92% across the markets studied and great swathes of the world accessing the Internet for the first time via mobile, now is the time for marketers to put mobile at the heart of their strategy.
Craig Griffin, Client Service Director – TNS Research International Thailand, will share how consumers are behaving on mobile and what opportunities these behaviors present to brands, using the latest findings from the just released global study conducted by TNS called ‘Mobile Life’.
Member Cost 900 THB
Date: 19 June, 2012 at 18:30 pm
Location: Bangkok
